Michael Gibson
5 min readJun 8, 2021

You have a goal. You know your audience. You identified the audience benefit, and you organized your content to meet their needs.

This preparation puts you on the path toward rapport. But there is more to know, more to pursue.

Let’s get started!

Rapport creates comfort. Photo by Priscilla Du Preez on Unsplash;


Think about your circle of friends. They are a unique group. You approach different friends for help with different issues.

With some friends, you can share secrets. You can rest knowing that the private information will go no further.

Other friends might be more fun to hang out with when you need a good laugh. When you are looking for a good time, those are the ones you might call. But you know not to share sensitive information with them because they will not respond appropriately, or perhaps they will not protect your secrets.

Do you have any friends who fit both categories? Such friends are a gift.

Friends having fun together. Photo by Maria Lysenko on Unsplash


Have you heard the research regarding emotional intelligence (EQ)? If so, then you’ve seen the underestimated value of a high EQ. It yields more Return on Investment when it is the focus of training. It matters more than IQ or technical competence. Those with high EQ make better choices.

Why is that?

The short answer is that emotionally intelligent people know how to build rapport. In the workplace, people with high IQs know how to manipulate information to achieve process or product-based results. At the same time, it is common for them to struggle with matters of emotional intelligence. They know how to deal with information, but they struggle to deal with people.

People with high emotional intelligence are talented in human interactions. They know how to deal with people. They know how to build rapport.

So what is this thing?

What is rapport?

Michael Gibson

Michael Gibson is a speaker, trainer, and instructional designer. His book, Big Presentations in Small Rooms, is available at Amazon.